Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. There was some surprises like Loona's female count being so high, 70% is really high for girl group. Setidaknya ini juga terlihat dari animo penggemar saat BTS Meal diluncurkan beberapa waktu lalu. A paid subscription is required for full access. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. This is a BETA experience. First was the young, diverse, and digitally native Generation Z coming of age. In Korea, kpop is generally aimed at girls and women between the ages of 15-30. In line with the above fact, it can be seen that almost all of the respondents watch K-pop music videos and the majority spend 1 hour a day watching the videos. In Korea, Kpop (both male and female groups) are largely made up of female fans. Top 15 Instagram Updates By K-Pop Idols (1st Week Of March 2023), 18 Pairs Of K-Pop Idols And Korean Actors Who Have The Cutest Friendships, K-Pop World Tour Guide And Schedule (March 2023), [Update] March 2023 K-Pop Comeback/Debut Schedule, 6 Female K-Pop Idols Who Share The Name YuNa, Hanteo Music Awards 2022: Results And Winners, Top 33 Most Followed Korean Actresses On Instagram & Other Korean Actresses' Instagram, Top 34 Most Followed Female K-Pop Idols On Instagram & Other Idols' Instagram, 7 Female K-Pop Idols Who Look Stunning In The Hime Cut. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. This narrative has found traction partly because it plays against stereotypes: K-pop fandom is often dismissed as a monolithic . Nationwide, nearly 2 out of 3 (63%) people between 13 and 49 have heard of the terms "K-pop" or "Korean Pop." While awareness was highest among Gen Z (teens 13-17) and Millennials (Adults 18-34), nearly half of all Gen Xers (adults 35-49) are aware of K-pop, showing that this body of music is making an impact across all ages. Length of Participation in K-pop: The distribution of the respondents in terms of the 'age' of their K-pop experience is bimodal. As a Premium user you get access to the detailed source references and background information about this statistic. If you are an admin, please authenticate by logging in again. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. And gradually the age group for the audience has grown which indicates that the number of fans have accumulated. 7) when looking at Instagram Followers. Among the metrics measured at Next Big Sound is engagement performance -- in other words, how many times fans are interacting with an artist's account (via Twitter mentions, Instagram likes, etc.) Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. K-pop fans are willing to utilise this "fan economy" to boost social media metrics for their idols, influence social issues and impact the economy in real ways. As for students, it is dominated by age ranging from 15 to 20 years old. 10.14.20. There are also historical and economic ties with the region. February 25, 2020. Business opportunities soon followed. A K-pop stan is simply an enthusiastic and active fan of Korean pop music (stan means ardent fan)often you'll see them on Twitter with their picture changed to one of their heroes. Business opportunities soon followed. Unlike whats trending on the internet that shows Blackpink who always races with BTS to beat the record as the fastest video to reach millions of views, it turns out that MONSTA X and EXO are the second most favorite K-pop group and then followed by Blackpink. Do Viral Moments Mean More for Music Than the Super Bowl Halftime Show? FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent) Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. We used the Brandwatch Consumer Research platform to search for social media mentions of BTS from January 1 2013 to December 31 2022. The industrys significant growth also leads to the significant growth of a number of fans all around the world. Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? So again pick an age. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? 2007 - 2023 6Theory Media, LLC. (Photo by Jordan Strauss/Invision/AP). Tapi data yang dirilis Twitter, menunjukkan bahwa Indonesia jadi salah satu negara yang jadi fanbase Kpop terbesar. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). According to this list, Brave Girls had the most male fans buying their album at 88.7%,and STAYC had the most females buying their albums at 76.9%. In South Korean culture, a sasaeng, or sasaeng fan (Korean: ; Hanja: ; RR: sasaengpaen), is an obsessive fan who stalks or engages in other behavior constituting an invasion of the privacy of Korean idols, drama actors or other public figures.The term sasaeng comes from the Korean words sa (Korean: ; Hanja: ) meaning "private" and saeng (Korean: ; Hanja: . Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. We also offer combined rates with MusicThinkTank. So we've created a list of facts based on our research about the band, their ARMY of fans, and another record-breaking year. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. Idols are usually young. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. K-Pop Radar is a K-pop dashboard that officially provides graphs and charts that can be checked in real-time like stocks, showing the changes in popularity and fandom size of K-pop artists. (Photo by Jordan Strauss/Invision/AP), both significantly outperformed other artists with similar reach, there are a small number of artists whoare. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. They run fan sites, create self-designed band merchandise and produce. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. Fans cheer as K-Pop group BTS performs in Central Park, May 15, 2019 in New York City. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. Learn more about how Statista can support your business. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. In the past week, they sawover 24million, more than 14,000 times what's expected. This game allows players to create or direct their own stories through the members of the BTS. To use individual functions (e.g., mark statistics as favourites, set K-pop fans worldwide responded by inundating it with fan-recorded videos, known as fancams, and memes of various K-pop artists, in an effort to prevent police from tracking protesters' actions. i can't read korean Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. Without any further ado, please enjoy this article. -- devoted to helping BTS "spread their wings & fly on the Billboard Charts." . Over the past two months, Swift averaged around 91,000 Twitter mentions per week. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. In part, this is due to South Koreas position as an economy driven by exports. 4. aespa Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. Finally, audiences who are 55 years old and above make up 2% of site traffic. Please create an employee account to be able to mark statistics as favorites. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. First thing first, well see the demography of the surveys respondents. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. You'll see that there is a near-linear relationship between followers and mentions. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. As for the occupation, most of them are students followed by nurses or caregivers. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). Success! BTS Universe Story BTS Universe Story is a free-to-play simulation game focused on the world-renowned Kpop band BTS. What do you want to do? RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. Explore the worldwide phenomenon of K-Pop as we answer the question: Why is K-Pop so popular worldwide? English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. statistic alerts) please log in with your personal account. Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide in 2021, Available to download in PNG, PDF, XLS format, Music industry sales revenue South Korea 2014-2020, Reasons for K-pop popularity worldwide 2021, Favorite South Korean singers and groups worldwide 2021, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2021, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue. It is credited with producing the first K-pop idol group, H.O.T., in 1996, which established the "SM performance" style that the brand still employs today: a combination of impressive visuals,. In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. This number was for those searching for a ticket to a BTS concert on the ticketing website. FYI, this is . A paid subscription is required for full access. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a "new and cheerful start" to the youth of South America. Register in seconds and access exclusive features. Halaman Selanjutnya. Below are the age demographics fan report for third generation K-Pop idol girl groups. Kep1er Kep1er had a majority female fanbase in album sales, with 74.2% female and 25.8% male. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. Meanwhile, all transgender respondents with a total of 4 people come from the US. JavaScript is disabled. Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. You need a Statista Account for unlimited access. rollingstoneindia.com/art-korean-music-videos/. It is expected that the majority of male idol fans are female, and the majority of female idol fans are male. Lalu, benarkah fans Kpop terbesar ada di Indonesia? [Online]. Here, Im using Python as the programming language. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. Top Asian Cities for K-Pop On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. We can also see that K-pop gives a big influence in the US and Asia whilst it is still growing in Europe, Canada, UK, and Australia. If you are an admin, please authenticate by logging in again. However, Africa is completely ignored in the discussion. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. The top two percentage figures show the gender demographics while the two digit figures on the very bottom represent the age demographics. Next Big Sound data scientist Shannon Hughesand designerAnabelle Zee contributed to this report. [Price List], 5 Steps For Sending The Perfect Demo Submission. Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Various kinds of merch can be found in the form of light sticks to an album. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. For an artist with Exo's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. Happy reading! BTS and Exo overperform on Twitter more significantly than any other artists, according to data from [+] Next Big Sound. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph]. We check the trend of YouTube music video views of K-pop artists in real-time and provide real-time rankings based on the amount of increase or decrease. As soon as this statistic is updated, you will immediately be notified via e-mail. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. [Online]. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. However, EXO was shown to have the highest percentage of males (9.3%). Profit from the additional features of your individual account. Culture Queen. Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. In the K-Pop industry, merch is as important as the music itself. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. Your home for data science. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. Througha proactive, data-driven approach to growing their audience. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. (2020). Would love your thoughts, please comment. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." account. You only have access to basic statistics. 1. Korean Foundation for International Cultural Exchange. While the fandom is still majorly female, in 2018 almost 50% of BTS fans were females between 18-24 in age, that changed in 2019 when it lowered to 39% with the 24-35 age group increasing in number from 16% to 27%. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. STAYC STAYC had a majority female fanbase in album sales, with 76.9% female and 23.1% male. Of course, there were a handful of idol groups who had an even number of males and females buying their albums. The K-Pop wave has been well documented in the United States. Beyonc performed better, seeing almost three times as many weekly mentions as other artists with similar reach. Are you interested in testing our business solutions? K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). You may opt-out by. In, Korean Foundation for International Cultural Exchange. K-Pop itself has been crafted with the goal of accessibility in mind. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. For a better experience, please enable JavaScript in your browser before proceeding. allkpop is a registered trademark of 6Theory Media, LLC. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. Other East Asian countries have a somewhat misleading representation within this data. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. Yet K-Pop has made great strides in bridging the cultural divide. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. For years, Beliebers stood above all other fan armies on social media. But the connection between K-pop and the Thai protest movement has also been more than a political entry portal. While about half (48%) are relatively new fans (3 years or under), a sizable number of respondents (32%) are quite experienced fans as seen in Figure 7. statistic alerts) please log in with your personal account. Korean Foundation for International Cultural Exchange. The music industry, by its definition, is a group consisting of various companies, producers, and artists that aim to create and sell new kinds of music, concert shows, and more. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and there's always more to discover. Get full access to all features within our Business Solutions. So, whats the most favorite K-pop group based on this survey? Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. those military men are loyal fans lol, I clicked on this expecting lots of females buying Red Velvet and Mamamoo albums I definitely was not disappointed LOL. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} Remember that Korea is still conservative and for a Korean guy to stan a guy group would be considered strange by his peers. Even some of the adults are just annoying because they like to argue about everything. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. "Popularity of South Korean pop music (K-pop) in the United States in 2019." However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. Testing Our GRAMMY Predictions for Best New Artist and More, Meet the Hispanic Artists Finding Success in India, Call for Submissions: Become a Writer for the Chartmetric Blog. Another data also showed that BTS is one of the most demanding acts in the U.S. compared to other K-Pop groups. Hope it can give you helpful insights or interesting facts about K-pop. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Chart. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. Dec 28, 2020. There's an entire Twitter account -- BTS on Billboard! You need at least a Starter Account to use this feature. That would explain Loona's ratio and Twice having more female fans than I expected, Loonas is not so surprising to me personally. All related (39) Sort Recommended Denny Mack PFS Account Rep (2016-present) Author has 2.7K answers and 5.5M answer views 3 y All ages from 0- 100 pick an age. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. You can only download this statistic as a Premium user. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. This is consistent across both Instagram Followers and YouTube Views.
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