Is there anything I can do for you?. As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. Some of it is super-scripted and sleazy, and some of it is just plain outdated. Human connection is in high demand. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. If this has happened to you, you need to re-engage with those people. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. When they got the postcard, they called me. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. You heard that right. And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. 5 ways real estate agents can build their sphere of influence with social media | Paradym A real estate agent's sphere of influence is one of their most important assets. Recent clients and professional connections are always a great place to start.. I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. The letter itself is easy, but making it hit pay dirt takes a little out-of-the-box thinking. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. You can collect those business cards virtually if you want them. Thanks. The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. When you do go to a networking event, you may think the goal is to collect as many cards as possible. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. As a real estate professional, you have a lot of connections and vendors you know and trust. . (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! I especially liked your photos of the latest outing you had at Russian River. Theres a first time for everything and that is one of the good ones to to tray you so much about that world. Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. A Simple Definition to Get You Started. Dont hesitate to put this to work for you. Your way of handling the award was so tasteful. Go to your business page and click at the top where it says "Ad Center.". You dont have to be a suited-and-booted business exec to have a great network. But how many agents actually take that advice? You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. There are so many ways for real estate agents to generate business. Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. If theres one SOI pro tip that bears repeating, its this: Never assume. Here's a sample: Dear (friend, client from a former business, former boss, etc.) Great post. If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. Michael Montgomery of Rev Real Estate School. Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. That way, you stay in the loop on what is happening in the local area. What Is a Sphere of Influence? This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. Looking forward to catching up with you soon!. Its good to get a phone call from someone who is just calling to check in. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. Or ask for feedback?? Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. Most email marketing programs have a phone app as well, so you can get these important updates to your phone as you track the reception of your newsletter. Before I started using email marketing, my business was struggling. End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. Your email address will not be published. You need to take a look at the people you are connected with on social media. Once that done, we can move on to what kind of value we can provide our SOI with to continue to keep in touch and keep them engaged. It's good to hear how to get it done right. Where you make your list will depend on where you are in your business. As a result, Realtors end up going for the remaining 20 percent. We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. Take the list that you just made that has already been scrubbed and add the contacts to your Facebook friends. Hi Jennifer, Interesting concept and comment thread. You can use variations of this, but the most important thing you can do is to be authentic. I love your program, Jennifer. Reach out to some of your past clients from the last two or three years, depending on how much business you do. Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. It has success written all over it. Set aside one or two days a month to attend a local community or charity event. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! Happy Anniversary to ME! which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! This field is for validation purposes and should be left unchanged. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. Its a simple shame on me script. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. We have all been there. Howd you get into it? Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. It's helpful to the recipient and offers them something of value, INFORMATION. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. Heres one of our best scripts/real estate email templates for Listing E-Alerts. Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. However, Id love to hear what you think about it first. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. Required fields are marked *. If you choose to implement AI, you may need to upgrade a pay a small fee through your CRM. I mailed them a postcard because I was afraid to pick up the phone and call them. Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. March 04, 2012 08:13 AM. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. You didnt think we were going to let you off the hook, did you? If you are a seasoned real estate agent, then you know who is most impressed by your work. Take a few minutes to really get to know them. 240-408-4002 contact@homeactions.net Huh? The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. Copy all of it into one Excel spreadsheet. Constant Contact and Emma are two good examples. That is how you can really add someone to your sphere of influence. that are written by the members of this community. A good CRM must have an IDX feed to your local MLS. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. Great way to phrase the letter - saying thanks to the client is always a must! And this one from the Graham Seeby Group is an excellent example. Ask them about the dog. In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. So, youve sent out an email newsletter. This is the foundation of reviving your database and re-engaging your people. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! Theyre a light-hearted, non-pushy way to stay in front of people. Take Advantage of Direct Mail Marketing 6. Its time to look inward to your database. And remember, you are NOT selling. I was just checking in with you to see how youre doing. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. Check out these 5 practical tips for growing your sphere with social media. In addition, it might backfire and cause them to never call on you. This is an important lead generation tool in the real estate industry that can help you add that personal touch. Date. I think I would prefer that over an e-mail. Youll be shocked at the response. I bet you do want to share some ideas? Save my name, email, and website in this browser for the next time I comment. What's the reason you're reporting this blog entry? Check out our full list of Twitter dos and donts for real estate! document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Come up with a meaningful message, and hit your database with a postcard mailer. You may think that you are so busy that you will never have time to go to another networking event. Yes, it is true that most people use the internet when they are looking for products and services that they require. In todays market, there are many different lead sources you can use to grow your business. If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. Once you feel like you have established a personal connection, ask them for a business card. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. The idea of condensing all your personal relationships into a spreadsheet summed up by a 3-letter acronym sounds cold at best, immoral at worst. Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. You made your calls and used your Realtor sphere of influence scripts. Follow up with them after the event. My clients really love it. Let them know that this is good news for them as well as for you. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) The more personal attention you give, the more theyll like and remember you. Love it Jennifer. You arent a clone. (Psst, already a Follow Up Boss user? Do you know anyone who might be thinking of purchasing a home in the future? You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. For most people, their home is their most valuable asset, and its also their biggest liability. Crafting personalized real estate letters to send to your sphere of influence so that you can get real estate referrals That's an example of the real estate letters you might send to previous clients. When one of your neighbors puts their home up for sale, youll immediately get an email with all the listing information and photos of the home. And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. There are helpful tools you can use to expand your social media influence. If you dont have a drip campaign set up yet, dont worry. But, I thought, no better time than right now. The easiest way to do this is to use an announcement letter for real estate. In general, keeping in touch is a great way to show appreciation. 4. Its forcing real estate professionals to pivot their business and make some changes. After all, theres only so much time in the day. Send out a simple four by six postcard. Welcome to our Marketing Mastermind series for real estate agents. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. When you send an email out, you can watch your results roll in. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). Click on where it says "Audiences" on the left side. Its our nature to judge one another and decide how much trust to afford each and every other human we meet.
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